Why Run Google Ads?
What happens when your business decides to run Google Ads? Who can you find to do this? What is the cost of Google Ads? How do you set up a Google Ads account? What are the benefits of running Google Ads? Lancelotta Digital has the answers for you.
Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that allows businesses to reach their target audience across Google’s vast network of websites and platforms. With Google Ads, you can create and manage your own advertising campaigns to drive traffic to your website, increase conversions, and boost your online presence.
Google Ads operates on a pay-per-action pricing model, where you pay for each action taken by a user who interacts with your ad. This can include clicks, impressions, conversions, or other desired actions. You set a budget for your campaign, and Google’s algorithms will automatically allocate your budget to the most effective ads to reach your target audience.
Types of Google Ads
Google Ads offers a range of ad formats to suit different marketing goals and strategies. The most popular types of Google Ads are the following:
Search Ads: Text-based ads that appear at the top and bottom of Google search engine results pages (SERPs) for specific keywords.
Display Ads: Visual ads that appear on websites, blogs, and other online platforms, often in the form of banners, images, or videos.
Video Ads: Pre-roll, mid-roll, or post-roll ads that play before, during, or after videos on YouTube or other video platforms.
Performance Max Ads: A strategy that combines machine learning algorithms with data points you provide, such as custom audiences, to optimize ad performance.
Benefits of Google Ads
Google Ads offers numerous benefits for businesses, including:
Targeted Advertising: Reach your target audience with precision, using keywords, demographics, and interests to ensure your ads are seen by the right people.
Measurable Results: Track your ad performance and conversions in real-time, using Google Analytics and other tools.
Flexibility: Adjust your campaigns and budgets as needed, with the ability to pause, stop, or restart campaigns at any time.
Scalability: Reach a global audience with Google Ads, with the ability to target specific countries, languages, and devices.
Getting Started with Google Ads
If you’re new to Google Ads, it’s essential to start with a solid understanding of your target audience, marketing goals, and budget. Here are some steps to get you started:
Set up your account: Create a Google Ads account and set up your payment information.
Define your target audience: Identify your target audience, including demographics, interests, and behaviors.
Choose your ad format: Select the ad format that best suits your marketing goals and strategy.
Set your budget: Determine your daily or total budget for your campaign.
Create your ads: Write compelling ad copy and design eye-catching visuals for your ads.
Launch your campaign: Launch your campaign and monitor its performance regularly.
By following these steps and understanding the basics of Google Ads, we can create a successful advertising campaign that drives real results for your business. If you have read to this point and you want to start doing Google Ads and you cant find the time to start and maintain each campaign or you would rather use that time dedicated to the business itself, schedule a call with the owner of Lancelotta Digital for a one-on-one call to harness the power of the internet to build your brand and grow your business!
